Are you considering starting a luxury watch collection, but just don’t know where to start? Wondering which brand is the best to pave your way into the luxury watch world? You’ve come to the right place. If you’re purchasing your first luxury timepiece, you want to ease into starting a collection- you don’t want to spend an excessive amount of money right off the bat. One of the best luxury watch brands to begin with is TAG Heuer.

Why, you ask? Allow us to explain.

While the brand may not receive the same level of recognition and exclusivity of some, TAG Heuer is one of the world’s leading luxury watch brands. Since its founding in 1860, the Swiss watch manufacturer’s philosophy has been characterized by four words: prestige, performance, avant-garde technology, and absolute reliability. In fact, TAG actually stands for “Techniques d’Avant Garde.” As your first luxury watch, a TAG Heuer brand watch makes an excellent choice due to their exceptional array of high-end watches available at the lower end of a very expensive market.

A TAG Heuer is a great starting point for new collectors, but with such a broad range of watches, how do you go about picking the right model for you? We’ve selected some of our favorite TAG Heuer models to help you narrow it down.

TAG Heuer Aquaracer

Launched in 2004, the Aquaracer is one of TAG Heuer’s most popular models. Coined the ultimate sports watch inspired by the aquatic world, this luxurious timepiece is one of the most reliable and accurate Swiss made dive watches. Although, you don’t have to be an ardent diver to appreciate or even wear this watch! If you’re looking for a luxury watch with a classic look and a little bit of pizzazz, this is the TAG for you. The mother-of-pearl dial combined with the diamond bezel creates a glamorous appearance. The 32 millimeter diameter case falls in the “just right” range- it’s not too big and it’s not too small.

But it’s not all about looks. The Aquaracer is capable of withstanding water depths of 300 meters, or 1000 feet. The steel unidirectional turning bezel, steel screw-down crown and case back, scratch-resistant sapphire crystal, and quartz movement all account for excellent functionality. The Aquaracer is available in numerous men’s and women’s styles, so it’s easy to find one that is just right for you.

TAG Heuer Link

If you desire a classic chronograph, the Link Calibre 16 is a perfect choice. This distinctive and elegant sports watch combines TAG Heuer’s signature chronograph look with a modernized link bracelet. The specially designed bracelet is a signature of this TAG model. The “Double S” design is an enduring symbol of success and style. The double anti-reflective treatment on the sapphire crystal allows for excellent readability. Model features include a date window at 3 o’clock, screw-in crown with double gaskets, and automatic movement with a power reserve of about 42 hours. This Link is also water resistant to a depth of up to 100 meters.  It’s the perfect fusion of functionality, comfort, and style.

TAG Heuer Grand Carrera Calibre 6

The Carrera collection is the brainchild of TAG Heuer chief designer, Jack Heuer. Originally launched in 1963, the Carrera models are named after the Mexican Carrera Panamericana Race due to the brand’s connection with racecar events. This Grand Carrera features the heart and soul of TAG: a Calibre 6 automatic movement. Its high frequency ensures excellent mechanical precision. How can you be sure? It has been awarded an Official Swiss Chronometer Control Certificate, the ultimate recognition of reliability and precision. Not only does this timepiece perform exceptionally well, it looks aesthetically pleasing. The Grand Carrera is the perfect watch for any occasion because it can easily be dressed up or dressed down. Wear this watch on a casual day at work or a night out on the town and you’re sure to be noticed.

Should I buy a pre-owned or new TAG Heuer?

When buying your first luxury watch you have two different options: pre-owned or new. It’s hard to say which way of purchasing is better- it’s really up to your individual preference. Your budget also plays an important role. If you have plenty of money for splurging, then by all means, purchase a new TAG. But if you want your money to go further, your best bet is purchasing pre-owned. But don’t just buy a used watch from anyone – you won’t know what condition it’s actually in. If you buy it here at Leo’s, you won’t be buying just a “used” watch. Our meticulous system of expert reconditioning will ensure that you receive a pristine certified pre-owned watch for a much more affordable price. The watch you choose will appear to be brand new; no one will ever guess that you bought it pre-owned!

Pre-owned TAG Heuer in San Diego

For the best deal on your first TAG Heuer, visit Leo Hamel Fine Jewelers on San Diego Avenue. Our collection of pre-owned TAG Heuer watches is one of the best in San Diego. All men’s and women’s TAG Heuer watches have been restored to their original timeless splendor. It will dazzle on your wrist as your first luxury watch. Can you think of a better way to start your luxury watch collection?